Live TEQurious

**SHOP ELEVASO TEQUILA** Look, when I got into the tequila business I didn’t think it would be a cakewalk. There are tons of brands out there. A lot of them have been around for a long time and they definitely deserve all of our respect (looking at you Don Julio). Being only 6 months old, we’ve had a lot of success. We have a lot of happy (and very loyal) customers - whether liquor stores, bars, restaurants, or end consumers. The verdict is in on Elevaso and everyone who tries it, loves it! So I’m really proud of our creations. But, it’s like high school out there with the all the clicks! Where are the cheerleaders?!?!  All I’m trying to say is respect the old dogs but don’t be afraid to root for the new guys, even if Michael Jordan hasn’t attached his name to the tequila. Some of us little guys take a lot of care to bring you some really special tequila, i.e. “craft.”  If not for the love of tequila, do it for Vince (our social media guy). After all, he’s t...

**SHOP ELEVASO TEQUILA** I grew up a big boxing fan and when I was younger, Mike Tyson was not only the champ, but the king of pay per view. I remember paying top dollar to wait all night for the Tyson fight. When it finally came on, what would happen? He’d knock his opponent out in the first round. My wife, who was my girlfriend at the time, always had the same reaction - “I can’t believe you paid all that money for that!” But she missed the point, watching that was worth every penny! So, last night I had some friends over to watch the McGregor fight. Like all great get togethers with friends and family, it started with some Elevaso. Needless to say, the evening was off to a great start - great friends and great tequila - perfect combo! Then it happened. Not the McGegor 40 second knockout - you all know about that by now. Nah, I’m talking about my wife - “I can’t believe you paid all that money for that!” I Raise My Glass of Elevaso today to my wife. I love you baby, and...

**SHOP ELEVASO TEQUILA** If you are married or have a serious girlfriend, then chances are you’ve experienced the dreaded “Man Date.” This is when your wife or girlfriend thinks it’s a good idea to go out as couples with one of her girlfriends. So, there you are, going out to dinner with some dude you don’t even know, or barely know. WTF are you going to talk about? WTF do you have in common? Shoot me! But, one of the perks of owning a tequila company is that everyone you meet is interested - even your man date. That conversation leads to drinking which usually leads to a good evening (or at least a bearable one). Here is my advice - nobody wants to hear how you had a fun night drinking patron or 1942, or whatever commercialized drab you currently drink. Experience Elevaso and you’ll have something interesting to talk about. Go to a restaurant that serves Elevaso and you’ll have something to great to drink along with that convo. Or go next level and serve Elevaso at your hous...

**Shop Elevaso Tequila** It’s January and I know for a lot of you out there waking up in the bitter cold of winter is unpleasant. I grew up in New Jersey and spent the early part of my career in New York City working as an attorney. Walking through the slush in my suit on the upper west side catching the 1&9 train to my office downtown on Maiden Lane - I paid my winter dues! Not trying to rub it in, but here in SoCal it’s 8:30am, around 60 degrees and there is nothing like a walk by the beach to clear your head. The California lifestyle is what’s gotten me healthy and focused. It’s why I was able to create Elevaso and wake up every morning excited to talk about it with anyone willing to listen. In case your didn’t know it already, Elevaso is a combo of the words “Elevar” (to raise) and “Vaso” (glass) - so while I take my morning walk, I raise my glass to each and everyone of you freezing your asses off in whatever cold place you live!! 🥃🥃-Ross Raise Your Glas...

**SHOP ELEVASO TEQUILA** Every night when I get home from work, I pour myself a drink - Elevaso, of course! Normally Extra Añejo on the rocks (I know some of you are already going to give me shit for not drinking it neat, but after work I like it on a big rock!) My wife knows I enjoy my tequila, but often accuses me of drinking too much. "You really need that drink?" I don't need it, BUT I WANT IT!  Therein lies the difference. It's not like I'm waking up and need a tequila to get my day started. I'm not even drinking to get drunk. I work hard all day putting up with all kinds of bullshit. I truly enjoy my tequila and why shouldn't I enjoy myself!  So, what's my point? Have that drink of Elevaso and enjoy it! This isn't your college tequila - you're not drinking it to get drunk. It’s full of flavor and complexity that is truly enjoyable.  Having an Elevaso each evening doesn't mean you have a problem, no matter what...