Posts

Showing posts with the label tequrious

Marketing Tequila Is A Tough Business!

Image
**SHOP ELEVASO TEQUILA** Look, when I got into the tequila business I didn’t think it would be a cakewalk. There are tons of brands out there. A lot of them have been around for a long time and they definitely deserve all of our respect (looking at you Don Julio). Being only 6 months old, we’ve had a lot of success. We have a lot of happy (and very loyal) customers - whether liquor stores, bars, restaurants, or end consumers. The verdict is in on Elevaso and everyone who tries it, loves it! So I’m really proud of our creations. But, it’s like high school out there with the all the clicks! Where are the cheerleaders?!?!  All I’m trying to say is respect the old dogs but don’t be afraid to root for the new guys, even if Michael Jordan hasn’t attached his name to the tequila. Some of us little guys take a lot of care to bring you some really special tequila, i.e. “craft.”  If not for the love of tequila, do it for Vince (our social media guy). After all, he’s t...

My Family Tuesday Is More Fun Than Your Family Tuesday

Image
**SHOP ELEVASO TEQUILA** My night started with a stop at Hi-Time liquor store in Costa Mesa with my wife and oldest son. We picked up 11 bottles of Blanco and 10 bottles of Reposado. Don’t judge - there is a purpose behind this! So we get home and decide to taste all the Blanco tequilas and rank them best to worst in our opinion. Like I said our Tuesday nights are more fun than yours! Regardless of the outcome (hint, we all liked Elevaso Blanco the best) the point wasn’t about which tequilas won or lost.  The reason I started Elevaso was because of a love for the complexity of tequila. Unlike any other spirit, there is such a variation in expressions that there is truly something for everyone to enjoy (if they can all get past that Cuervo gold college experience!). I call this concept “TEQurious” - are you TEQurious enough to try new tequilas? Tonight was Blanco night. So many tequilas with so many flavor profiles. Some, like Elevaso, with real agave forward ...